John Hurd and his family have been cultivating watercress for over forty
years, when in 1992 he took the decision to go totally organic. He was
awarded his first 'Organic Certificate' in June 1994.
In 1991, John Hurd installed the
first National Rivers Authority approved settlement tank in the UK. The tank allows silt and organic debris to settle
before water is released, thus helping to maintain a natural balance in
our rivers.
Watercress beds are flooded and
sluiced, ridding the product of pests, without the need for toxic
pesticides.
Eight acres of watercress are under
cultivation producing watercress all year round (subject to weather
conditions). Hygiene and water purity in the cultivation of watercress is
paramount. Mr Hurd was the first NFU approved "Organic
Watercress" grower in the UK and also has approval from Organic
Farmers and Growers and UKROFS.